Super Bowl XLIII betting is all the rage right now, and the NBA seems to be taking some pointers from the NFL in terms of advertising their game. David Stern, listen up: BOOZE SELLS! Remember this dandy that debuted on Monday Night Football in 1999?

Now, the NBA is allowing alcoholic companies to advertise at courtside, and this is a brilliant move. It will generate more money for its teams, which is crucial in this slumping economy, and it shows the NBA is willing to be more progressive in its thinking. You never know: NBA All-Star Game betting props for commercials can, possibly, someday rival Super Bowl betting for NFL commercials.